AWARD SChool 2021
National and State (VIC) Winner.
First Ever Commercial Creativity Brief 10 Winner.
“Matthew’s work consistently showed strategic thinking, simple creative and sharp arguments, it was just a very smart book overall”
- Cam Blackley, CCO @ M&C Saatchi Australia
BRIEF ONE
Deliverable: A single poster
Product: Vanish NapiSan
Target audience: People who do laundry
Proposition: Effective against all stains
Mandatories: Branding - either the logo or packshot & a call to action
![](http://images-pw.pixieset.com/elementfield/406237921/AWARD_School_Folio3-2ad8ec93.jpg)
BRIEF TWO
Deliverable: Magazine print campaign
Product: 13SICK, National Home Doctor
Target audience: Parents of young children
Proposition: When you can't get to a doctor but they can get to you
Mandatories: Branding & call to action - download the app
![](http://images-pw.pixieset.com/elementfield/836437921/AWARD_School_Folio5-9e714a35.jpg)
BRIEF THREE
Deliverable: 30 second Film Ad
Product: Northern Territory Tourism
Target audience: Aussie millennials, who yearn for adventure
Proposition: More than just a big rock
Mandatories: Branding & call to action - book a trip
![](http://images-pw.pixieset.com/elementfield/277437921/AWARD_School_Folio7-ee3b2f26.jpg)
I love the simplicity of some of your print and your television. Simplicity is the ultimate form of sophistication. People think it's easy but it isn't.
Damon Stapleton, CCO @ The Monkeys NZ
BRIEF FOUR
Deliverable: 30 second radio ad
Product: LEGO
Target audience: Parents
Proposition: Where imaginations start
Mandatories: Branding
You need to trademark “Imagination just clicks with Lego” Bill Bernbach would’ve been proud!
Jimmy Smith, CEO & CCO @ Amusement Park
BRIEF FIVE
Deliverable: An ambient and or experiential idea
Product: MINI Cooper S, 3-Door Hatch
Target audience: Affluent Aussies in their mid 30’s and up
Proposition: Rediscover the fun of driving
Mandatories: Branding, call to action (CTA) to book a test drive
![](http://images-pw.pixieset.com/elementfield/982737921/AWARD_School_Folio11-6ed32343.jpg)
BRIEF SIX
Deliverable: A Social Idea that works on Facebook and/or Instagram
Product: THE ICONIC
Target audience: Nonbinary people, of any age, who use fashion to express how they feel
Proposition: Dress for who you are on the inside
Mandatories: Branding, direct the consumer to shop online at THE ICONIC via their app
![](http://images-pw.pixieset.com/elementfield/892737921/AWARD_School_Folio13-35d5e69b.jpg)
BRIEF SEVEN
Deliverable: An Integrated Digital Campaign
Product: Fair Coffee
Target audience: Ethically conscious consumers of any age who love making a cup of coffee at home (and currently opt for
various pods/beans/ground coffee products).
Proposition: Change the world one coffee cup at a time
Mandatories: Branding, direct the consumer to buy coffee at faircoffee.com.au & a minimum of three different digital touchpoints.
![](http://images-pw.pixieset.com/elementfield/382837921/AWARD_School_Folio15-6c30149c.jpg)
BRIEF EIGHT
Deliverable: Direct Marketing idea across one or several touch points - solution dependant
Product: Nimble Loans
Target audience: People with low credit scores or people who need money fast
Proposition: The loan for people who seize the day
Mandatories: Branding and a call to action
![](http://images-pw.pixieset.com/elementfield/292837921/AWARD_School_Folio17-59c66e01.jpg)
BRIEF NINE
Deliverable: A big idea executed across a minimum of 3 different channels that work best for your idea and audience.
It could be TVC, radio, press, live stunt, banner ad, website, app, etc.
Product: AWARD School
Target audience: Potential students for AWARD School 2022
Proposition: Discontent can be the start of something great
Mandatories: Branding and a call to action. Applications close 24 February 2022
![](http://images-pw.pixieset.com/elementfield/163837921/AWARD_School_Folio19-a0ed7062.jpg)
.
![](http://images-pw.pixieset.com/elementfield/273837921/AWARD_School_Folio20-16a2c57e.jpg)
BRIEF TEN
Deliverable: Come up with a product, business or entrepreneurial idea
![](http://images-pw.pixieset.com/elementfield/778837921/AWARD_School_Folio22-8d071791.jpg)