AIA Vitality x New Balance

To announce AIA Vitality's partnership with New Balance we shot promotional images with AIA ambassadors Shane Crawford and Laura Henshaw. The shoot brought a dynamic and fun energy that showed off New Balances latest range and channeled one of AIA's 'key pillars' of move well. The shoot was also accompanied by a 25 26 word giveaway competition, because AIA are all about going that one step extra. Photography by Hugh Davies.